Teens More "Normal" Than You Think, According to Nielsen
At the annual What Teens Want Marketing conference in New York (June 24-25), The Nielsen Company presented How Teens Use Media, to a rapt audience of post (and post post)-teens. Among the findings are that while teens are madly texting away they are still solid consumers of traditional forms of media such as television, radio and even newspapers. The love their internet but actually spend less time browsing on it than adults. And don't tell them this, but their favorite TV shows, websites and genres across media are mostly the same as their...parents.
This free report combines insights from Nielsen’s global research in television, internet, mobile, gaming, moviegoing, radio, newspaper and advertising research.