International Encyclopedia of the Social & Behavioral Sciences (IESBS)
Announcing a newly acquired e-resource to the Penn Library webpage: International Encyclopedia of the Social & Behavioral Sciences (IESBS), the largest work ever published in the social and behavioral sciences. "We believe firmly that a new Encyclopedia of the Social and Behavioral Sciences must reflect a new and more open view on the interactions and transactions between genetic, brain, behavioral, social, and cultural factors and processes," wrote the editors-in chief Neil J. Smelser and Paul B. Baltes in the introduction to this massive 26-volume, 4000+ article work. First published by Elsevier in 2001, the work has since been updated on its ScienceDirect platform. IESBS subscribers will continue to benefit from ongoing, regular updates as the field expands and develops. The work is divided into 96 reference sections, including Media which is further divided into Advertising and Marketing, Communication Media, Effects and Audiences, Journalism and Print, Politics and Economics, Popular Culture, and the Study of the the Mass Media. Other sections include Memory Studies, Perception, Risk, Gender Studies, Technology Studies, Sociology (which includes Culture and Social Representation), and Anthropology. Clearly I am just scratching the surface. Check out Elihu Katz's article on Media Effects.