Demographic Data Books

I've just updated our New Strategist publications. We now have the latest editions of:

The Millenials: Americans Born 1977 to 1974
Generation X: Americans Born 1965 to 1976
The Baby Boom: American Born 1946 to 1964
Older Americans: A Changing Market
Household Spending: Who Spends How Much on What
Who's Buying: Entertainment
Who's Buying: Information Products and Services

These books include demographic data on media consumption as well as larger context profiles (eduction, health, housing, income, etc.) of groups broken down by age, race, and gender. The data is rounded up from various sources (always cited) such as the Bureau of Labor Statistics, Bureau of the Census, Pew Research Center, National Endowment for the Arts, Federal Reserve Board, National Center for Health Statistics, and others.

In addition to these old standards, three additional volumes devoted to Asians, Hispanics, and African Americans provide even deeper data. They are:

Who We Are: Asians
Who We Are: Blacks
Who We Are: Hispanics

These titles are all available in ASC Library Reference.