The Scarbourough Newspaper Audience Ratings Report 2008

Earlier this year, Scarborough Research, a leading authority on newspaper audience ratings, issued their annual Scarborough Newspaper Audience Ratings Report for 2008 which highlights newspaper ratings for 161 papers in 81 local markets across the United States. The report provides single-source print, website, and Integrated Newspaper Audience (the combined print and online weekly audiences) ratings for newspapers in local markets (DMAs) measured by Scarborough. It is a useful guide for agencies, advertisers, and others in the media business who plan, buy and sell local advertising.