Friday, April 09, 2010

Encyclopedia of Communication Theory Online

Just added to the ASC Penn Library Homepage, is Sage Publication's Encyclopedia of Communication Theory, the online version of the 2009 publication featuring summaries of key theories and traditions in the field. The volumes of over 300 entries, written by nearly 200 contributors from ten countries, including Australia, Canada, China, Denmark, India, Italy, Japan, Spain, the United Kingdom and the US, are easily searchable. Say you want to get up to speed on where Paul Lazarsfield fits into the field; a quick search on his last name pulls up 10 entries on broadcasting theories, public opinion theories, Two-step and Multi-step flow, as well as political communication, journalism, audience, grounded and mass media theories and lastly, spiral models of media effects!

Keep your eye on the the Other E-Resources section of the ASC page as new resources are added to be right there at your fingertips.

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