New Reference Titles

Five new reference books from SAGE are now available in ASC Reference:

SAGE HANDBOOK OF SOCIAL MARKETING, edited by Gerald Hastings, Kathryn Angus and Carol Bryant (2011). "...brings together a systematic framework and state of the art thinking to provide complete coverage of the social marketing discipline...presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments.." --Publisher's description 

SAGE HANDBOOK OF VISUAL RESEARCH METHODS, edited by Eric Margolis and Luc Pauwels (2011). 42 chapters representing the state of the art in visual research, is organized into seven main sections: I Framing the Field of Visual Research / II Producing Visual Data and Insight / III Participatory and Subject-Centered Approaches / IV Analytical Frameworks and Approaches / V Visualization Technologies and Practices / VI  Moving Beyond the Visual / VII Options and Issues for Using and Presenting Visual Research.

SAGE HANDBOOK OF INTERPERSONAL COMMUNICATION, (4th edition), edited by Mark L. Knapp and John A. Daly (2011).  Revised overview of the field of interpersonal communication, including personal relationships, computer-mediated communication, language, personality, skills, nonverbal communication, and communication across a person’s life span and emerging topics involving biological and physiological processes, family, intercultural and health environments and social networks.

HANDBOOK OF MULTICULTURAL MEASURES, edited by Glenn C. Gamst, Cristopher T. H. Liang, and Aghop Der-Karabetian (2011). "Organizes and summarizes the growing body of measures for use in research, clinical practice, training, and service delivery to a multicultural population..About 250 tests are described in two-to-three page summaries including purpose, description, scoring, reliability, and validity measures."--CHOICE

ENCYCLOPEDIA OF SCIENCE AND TECHNOLOGY COMMUNICATION, edited by Susanna Hornig Priest (SAGE, 2010)  Interdisciplinary 2-volulme resource of more than 300 entries on a wide range of topics related to science and technology communication as both a profession and a research specialization. "Entries range from those illustrating the application of media theory and research to problems in science, technology, environment, and health; to case studies of controversial issues in science and technology and biographies of well-known science communicators; to studies of how science journalism is actually done and the problems it faces; and to guidance on using scientific sources." --Publisher's description