Tuesday, October 23, 2012

October CommQuote

In an article that explores why young people (defined as 21 to 34- year-olds) are not buying houses and cars the way they used to  (The Cheapest Generation, by Derek Thompson and Jordan Weissmann, The Atlantic, September 2012) I was surprised by this smartphone "theory."

Subaru’s publicist Doug O’Reilly told us, “The Millennial wants to tell people not just ‘I’ve made it,’ but also ‘I’m a tech person.’ ” Smartphones compete against cars for young people’s big-ticket dollars, since the cost of a good phone and data plan can exceed $1,000 a year. But they also provide some of the same psychic benefits—opening new vistas and carrying us far from the physical space in which we reside. “You no longer need to feel connected to your friends with a car when you have this technology that’s so ubiquitous, it transcends time and space,” Connelly said. in other words, mobile technology has empowered more than just car-sharing. It has empowered friendships that can be maintained from a distance. The upshot could be a continuing shift from automobiles to mobile technology, and a big reduction in spending."

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