Pew's Social Media Update 2013

The Pew Internet and American Life Project closed out the year with an 18 page report updating past social media trackings, Social Media Update 2013.

Abstract

Some 73% of online adults now use a social networking site of some kind. Facebook is the dominant social networking platform in the number of users, but a striking number of users are now diversifying onto other platforms. Some 42% of online adults now use multiple social networking sites. In addition, Instagram users are nearly as likely as Facebook users to check in to the site on a daily basis. These are among the key findings on social networking site usage and adoption from a new survey from the Pew Research Center’s Internet Project.

We'll be hearing more from this project later in the month from of an upcoming conference in Washington DC on social media and health communication.