Future of Reputation
In the Future of Reputation (Yale, 2007) Daniel Solove, an authority on information privacy law, looks at gossip in all its nternet manifestations--issues of publicity, shame, and how we can protect our own reputations. Solove believes that "long-standing notions of privacy need review" and that "unless we establish a balance between privacy and free speech, we may discover that the freedom of the Internet makes us less free."
But why do I give this book its own blog post, besides the fact that it's very well-reviewed? Because it's available in fulltext online for free (as well as from Yale University Press, Amazon, etc.). The work is licensed under the Creative Commons Attribution- Noncommercial 3.0 United States license.