Wednesday, November 11, 2009

Two New Internet Reports

Two recent reports of interest:

Technorati's State of the Blogosphere 2009

Since 2004... annual study has followed the growth and trends in the blogosphere. [The 2009 report] dives deeper dive into the entire blogosphere, with a focus on professional bloggers. This year’s topics include: professional blogging activities, brands in the blogosphere, monetization, twitter & micro-blogging and bloggers’ impact on US and World events.

You can see the other reports going back to 2004 at the site as well.

2009 Digital Influence in News and Politics Report October 2009, Sparxoo


Never before have so many tools been available to analyze and clarify digital influence. The 2009 Digital Influence in News and Politics Report leverages these tools to measure the influence of those best-in-class media companies in the digital sphere.

Sparxoo evaluated over 100 news and politics media outlets (from the New York Times to the Daily Beast to NPR) in a comprehensive study of content, social and multimedia influence.

The Report crowns CNN as the #1 digital influencer, followed by The New York Times (a pleasant surprise for “The Gray Lady”). The Digital Influencer in News and Politics Report confirms and debunks many of the long-held media myths perpetuated by marketers, brand managers and other business leaders. It is through these findings that we can re-align the media compass to find tomorrow’s true north.

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