Communicating Risks & Benefits from the FDA

The Risk Communication Advisory Committee to the Food and Drug Administration has just released Communicating Risks and Benefits: An Evidence-Based User's Guide (edited by Baruch Fischhoff, Noel T. Brewer and Julie S. Downs) in an effort to provide more scientific foundations for effective risk communication. The book is freely available online in pdf format.

Committee chair Baruch Fischhoff, described the book's goals as "to make communication science accessible. Another was to facilitate evidence-based approaches.Each chapter is 3,000 words, each addressing these points: What does the science say?
What does the science mean?...How can you tell how well you've done?...We wanted to make people feel guilty if they didn't do any evaluation."