Communicating Risks & Benefits from the FDA
Committee chair Baruch Fischhoff, described the book's goals as "to make communication science accessible. Another was to facilitate evidence-based approaches.Each chapter is 3,000 words, each addressing these points: What does the science say?
What does the science mean?...How can you tell how well you've done?...We wanted to make people feel guilty if they didn't do any evaluation."
Labels: risk communication