Tuesday, March 27, 2012

Pew's News Media 2012 Annual Report

Don't forget to check out The Pew Research Center's Project for Excellence in Journalism's News Media 2012 for lots of interesting findings and data.

From the press release:
A mounting body of evidence finds that the spread of mobile technology is adding to news consumption, strengthening the appeal of traditional news brands and even boosting reading of long-form journalism. But the evidence also shows that technology companies are strengthening their grip on who profits, according to the 2012 State of the News Media report by Pew Research Center's Project for Excellence in Journalism.
More than a quarter of Americans (27%) now get news on mobile devices, and for the vast majority, this is increasing news consumption, the report finds. More than 80% of smartphone and tablet news consumers still get news on laptop or desktop computers. On mobile devices, news consumers also are more likely to go directly to a news site or use an app, rather than to rely on search — strengthening the bond with traditional news brands.
The full report is freely available here.

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