Thursday, May 17, 2007

2007 Entertainment, Media & Advertising Market Research Handbook

Now in its 9th edition, The 2007 Entertainment, Media & Advertising Market Research Handbook combines current market statistics with trend analysis and marketing strategies, providing a comprehensive and reliable guide for strategic planning and market development across all media platforms. Published by the market research firm Richard K. Miller & Associates, this 230+ page handbook offers the latest data on the major advertising and media corporations, consumer uses of media (including multitasking), advertising by medium, political ad spending, cable and satellite services, consumer magazines, the internet, mobile media, newspapers (including online, college and free metro dailies), radio (including satellite and internet), and television (including online, mobile, and digital), filmed entertainment (in theaters and video sales and rentals), live performances and events, recorded music, and video games. There is an extensive section on marketing which includes branding, entertainment, and virtual worlds. Specific ethnic markets focused on are: African American, Asian American, Hispanic American, and Native American; also the Gays and Lesbian market, and markets divided into age groups (Millenials, Gen X, and Baby Boomers) and gender. There is also a section on faith-based media.

The handbook is available in the ASC Library as a print out. The ASC community can request the pdf version from me.

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