Thursday, September 10, 2009

Media/Materials Clearinghouse (M/MC)

The Media/Materials Clearinghouse (M/MC) is a repository for health communication materials from around the world--pamphlets, posters, audiotapes, videos, training materials, job aids, electronic media and other media/materials designed to promote public health. One can search its HEALTH COMMUNICATION MATERIALS DATABASE by country (128 I counted), subjects (such as AIDS, bed nets, blood pressure, chlamydia, dental heath, infant mortality, malaria, traffic safety--too many to count), and medium (from comic books to radio spots to wallet cards). There are over 150 languages to choose from as well.

Besides the database, the site also hosts a Health Communications Materials Network where communication specialists share ideas and information on public health communication.

An "In the Spotlight" features a new health campaign every month. This month's feature is a radio soap opera on body love:

Body Love actorsBodyLove is the soap opera that is good for you. Developed by faculty and students at the University of Alabama at Birmingham, BodyLove is a radio drama that reaches African American listeners with messages to promote healthy lifestyles. The program uses the technique of modeling healthy and unhealthy behaviors and their consequences. To date, 83 episodeshave been produced and broadcast on radio stations in Alabama, Georgia, Florida and Mississippi. They can also be streamed on-demand from three stations in Birmingham, Alabama. Please visit www.bodylove.org for more information.

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