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Wednesday, May 23, 2007

Two Reports on Children: Violent Entertainment , Food Advertising

Marketing Violent Entertainment to Children: A Fifth Follow-up Review of the Industry Practices in the Motion Picture, Music Recordings, and Electronic Games. A Report to Congress, April 2007 Federal Trade Commission, 138 pages. The first of of these reports was issued in 2000. All previous reports are also available.

Food for Thought: Television: Food Advertising to Children in the United States, released by The Kaiser Family Foundation, is the largest study conducted of TV food advertising to children. Content analysis of TV ads & detailed data on children’s viewing habits for an estimate of the number and type of TV ads seen by children of various ages. Besides the full report which is available at the site, you can also find news releases and an overview; also a webcast of when the report was released at a forum in Washington, DC, on Wednesday, March 28, 2007. It featured U.S. Senator Sam Brownback, food industry leaders, health officials and consumer advocates.


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