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Tuesday, June 18, 2013

Global Information Technology Report 2013


Just out, the World Economic Forum's The Global Information Technology Report 2013: Growth and Jobs in a Hyperconnected World.

Since 2002 this annual report has "accompanied and monitored ICT advances over the last decade as well as raising awareness of the importance of ICT diffusion and usage for long-term competitiveness and societal well-being."

The Report includes its much touted and anticipated Networked Readiness Index. More on this from the Executive summary: 

"In terms of the results (see the Networked Readiness Index Rankings provided on page xix), two groups of economies dominate the NRI: Northern European economies and the so-called Asian Tigers. Among the Northern European countries, four out of the five Nordic economies featured in the NRI—Finland, Sweden, Norway, and Denmark (in rank order)—continue to feature in the top 10. Iceland, the last of the Nordics, is not too far behind, at 17th place. The performance of this group in terms of readiness is particularly outstanding. All five Nordics feature in the top 10 of this subindex. Within this subindex, on the infrastructure and digital content pillar, four countries occupy the top
positions. As highlighted in the previous edition and in this Report, the gap between those countries and the ones in the Southern and Eastern parts of Europe is profound. A second group of economies that posts a remarkable performance are the Asian Tigers: Singapore, Taiwan (China), the Republic of Korea, and Hong Kong SAR. All boast outstanding business and innovation environments that are consistently ranked among the most conducive in the world. The Tigers also stand out for their governments’ leadership in promoting the digital agenda, and the impact of ICTs on society tends to be larger in these economies."


This is a huge report, 384 pages worth of detailed country by country data.  The Readiness Index is quite detailed with a variety of factors feeding into the ranking. These include efficiency of legal systems for resolving disputes, intellectual property protection, electricity production, mobile network coverage, cellular and broadband tariffs, quality of math and science education, adult literacy rates, households with personal computers, business to business computer usage and many more. 


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Wednesday, February 29, 2012

Compete Pro

Interested in website traffic and engagement metrics? Then you will want to truck over to the Lippincott Library for access to Compete Pro. This Kantar Media product provides specific insight into how the top 1 million websites are performing. Simply type in a domain to see two years of site  metrics such as number of unique visitors, paid views, time on site, and visitor demographics. Compete Pro's key word traffic tool can provide semantic insight into how one stumbles upon a site (and we know a lot of stumbling goes on).  There is also a referral traffic tool to easily track which websites are sending visitors where. While Compete Pro was build for marketers internet and new media researchers have a gold mine of data here for the taking.

Remember, this database is available on-site only at Lippincott.  No appointment necessary.  


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Friday, February 03, 2012

Featuring EMarketer

Looking for detailed digital media usage data?  Think outside the Nieslsen box (that is usually closed and taped up at the seams, at least to academics).  EMarketer is a great source that aggregates, filters, and organizes data on e-commerce, digital marketing and media from over 4,000 global sources. Its reports cover all aspects of the market with overviews, insights and analysis. Besides going to eMarketer for specific data or that perfect report on Social Media Measurement, you might want to beome a daily reader of The eMarketer Blog. If you think about it, no one is more interested in media usage trends than advertisers so even if the advertising angle is not what you're after, this is fertile ground for digital use data in the United States and around the world. 

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Monday, October 18, 2010

ComScore Data Mine

comScore, a leading source of digital market intelligence and most preferred measurement service, has the goods when it comes to internet usage trends. But like Nielsen, comScore data is proprietary. Both release valuable “crumbs” to the public—more general less client-centered data in the form of reports and posts. The place to find such data for comScore is their Data Mine site that boasts "colorful, bite-sized graphical representations of the best discoveries we unearth from our data."


Recent and/or popular topics include: Smartphone Penetration by Age, Visitor Demographics to Facebook.com, Twitter.com Top 10 Global Markets, Share of Global Internet Audience by Region, Top 10 Ad Networks in U.S., and Orkut, Facebook and Twitter Growth in Brazil. These aren't really articles or reports but rather abstract length summations that usually include graph and pie chart data, just the sort of info you can't find when you need it. Notice these releases aren't limited to the US market.

The site is divided into these categories so far: Advertising, Africa/Middle East, Asia/Pacific, Banking/Finance, Coupon, E-Commerce, Engagement, Europe, Latin America, Mobile, North America, Online Video, Search, Social Networking, and U.S.

You can sign up for email updates or RSS feeds. Or just bookmark the site for future consult.

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Thursday, March 13, 2008

Consumer Use Of The Internet & Mobile Web 2008

Richard K. Miller & Associates' handbook, Consumer Use Of The Internet & Mobile Web 2008, compiles top-line consumer Internet use and expenditure data (estimated at $350 billion) into a single reference, with information sourced from Bridge Ratings, Center for the Digital Future at the University of Southern California, ComScore, eMarketer, Forrester Research, Harris Poll, Hitwise, In-Stat, Internet Retailer, Ipsos Insight, JupiterResearch, M:Metrics, MediaPost, Nielsen Online, Online Publishers Association, Pew Internet & American Life Project, among many others. Slated to be updated annually, it provides the most comprehensive assessment of the entire scope of consumer use of the Internet available from any one source. The market data is presented along with analyses of trends and projections on how Internet use will evolve. The handbook also assesses wireless Internet access and applications using cellphones, PDAs, and other mobile devices.

Table of Contents: 1: Internet Access & Usage 2: Expenditure Assessment 3: Online Demographics 4: Web 2.0 PART I: ONLINE ACTIVITIES 5: Blogs 6: E-commerce 7: E-mail & Instant Messaging 8: Podcasting 9: Search 10: Social Networks 11: User-generated Content 12: Virtual Worlds 13: Voice-over Internet Protocol PART II: ONLINE ENTERTAINMENT 14: Digital Music 15: Internet Radio 16: Internet TV 17: Online Video PART III: ONLINE CONTENT 18: Educational & Reference Websites 19: Fantasy Sports 20: Leisure Activities
21: Online Dating 22: Online Gambling 23: Online Health Search 24: Online Mapping 25: Online Travel 26: News 27: Social Shopping 28: Sports Online 29: Other Content PART IV: THE MOBILE WEB 30: Mobile Access 31: Mobile Applications

This title is available in Annenberg Reference.

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