Blogging About Bitly

That's right, this post is about Bitly Enterprise, a company that advises about half of the Fortune 500 and over 75% of the world's largest media companies on how to get the most out of social media. Luckily for the resource environment there is the bitly Blog that sometimes does these great data posts.  The latest points to  breakdown of traffic from social networks by country  where nifty interactive world map illustrates how the proportion of a country's traffic from the social network you select (out of 16 so far, including Weibo, vk, etc.) compares to the proportion for the world as a whole. On a lighter note, last month prior to the Oscars, the bitly science team decided to mine their data for best picture and nominee popularity in social media.  There is also the Bitly Enterprise Blog that is more focused on social media news, including a Bitly Brief each week of important stories around the web. Mind you, these blogs are mainly for marketers, but they know and we know that includes the broader rubric, "content sellers," which pretty much speaks to us all.

Cases in Public Health Communication & Marketing

Announcing: Cases in Public Health Communication & Marketing, an open access, peer-reviewed journal containing case studies that dissect contemporary work in the fields of public health communication and social marketing. Each case identifies the lessons learned from a recent public health program – whether successful or not – for the purpose of improving the practice of public health communication and marketing. All peer-reviewed case studies in the journal were developed through a collaborative process that required graduate students and their faculty advisers to partner with the practitioners who implemented the public health program.

From CPHCM mission statement:
This journal is intended to advance practice-oriented learning in the fields of public health communication and social marketing. As the first journal in these fields to focus exclusively on case studies, we publish peer-reviewed, commissioned and sponsored cases that have the potential to teach and improve the practice of public health. Each case we publish describes a public health program - or some aspect of a public health program - that is based at least in part on communication or marketing methods. We believe there is much to be learned by critically analyzing real-world experience. Unlike at NASA, at this journal failure is an option. We encourage analysis of both successful and failed programs. By providing a platform to critically assess real-world case studies, this journal hopes to raise the bar on the practice of public health communication and marketing.